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Experts estimate that advertisers spent over $120 billion on online advertising in 2019.
If you’re advertising online, one of the most important formats you’ll use is the banner ad. However, there are good banner ads and bad banner ads.
Read on as we share some banner design ideas and our key tips for making great banner ads.
Banner Design Ideas to Make Your Ad Pop
Banner ads are named because they go across the top or bottom of a webpage, forming a digital banner of sorts. This makes them highly visible compared to other types of online ads.
Despite this visibility, however, many banner ads end up being ignored. Almost every webpage has a banner ad, which means that web surfers have grown used to overlooking them.
To grab attention, your banner ad will have to stand out from the crowd. The following ideas should help you to achieve this effect.
Use Color Wisely
All good banner design ideas make proper use of color. The color scheme of an ad is one of the main things that will attract a viewer’s eye, so you must get it right.
This doesn’t mean that you should simply use as many bright, audacious colors as you can. An overly loud color scheme will turn as many people off as a dull, understated one.
Striking this balance can be tricky, especially if you don’t have a flair for visual arts. If you’re struggling, consider asking an artistic friend to help you.
Consider Your Brand
The first thing an ad has to do is grab attention. Before potential customers can learn what an ad is about, they need to notice that it exists.
However, you’re never going to catch everyone on the first go. With this in mind, you should try to cultivate a general image of your business that people will remember after repeated exposure to it.
Remember, people, respond to branding. If you can create a consistent theme for your business across multiple platforms, a growing number of potential customers will begin to recognize it.
Use a Call to Action
The call to action has been a part of marketing for a long time. However, it is as relevant now as it has ever been.
A call to action is an instruction to do something. Common examples include “buy now,” “click here,” and “find out more.”
Not every banner ad will feature a call to action. Because these ads are more visual, text will not always be appropriate.
However, if you can fit it in, a good call to action might just be the attention-grabber you need to convert clicks into sales.
Making the Most of Your Banner Ad
Banner ads can be a great way to attract sales or business. However, if you don’t get them right, they can end up being a waste of resources.
If you employ the right banner design ideas, you’ll make sure that your investment won’t go to waste.
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