The first online casino was established all the way back in 1994 and over the next few decades, the industry kept on growing bigger as developments in technology and increased internet penetration made it possible for more people to enjoy online gambling.
Today, online casinos not only have to keep up with the competition in terms of technology but in terms of marketing too.
Since there is a high level of competition in the space today, it is important now more than ever to stand out.
In this article, we’re going to take a look at what we can learn about marketing from the online casino industry and see what the top players in the industry have been doing.
#1 – A mobile-first approach
Mobile traffic accounts for more than half of the total internet traffic. Keeping it in mind, it is natural that most online casino sites are developed with a mobile-first approach.
The online casino industry understood the importance of providing a great mobile experience early on. Most of the well-established online casinos have dedicated apps and the ones that don’t at least have a website that’s responsible and fully functional on a web browser.
By using a mobile-first approach, online casinos were able to capture and engage their target audience effectively. Additionally, it is also likely that the average player spends more time playing on the online casino as it is available right on their smartphones.
#2 – Tons of rewards, promotions, and incentives
Giving away free trials is a proven marketing tactic in general, but perhaps no other industry follows this tactic as much as the online gambling industry.
Almost every major online casino offers a “welcome bonus” to new players, and the majority of them regularly run promotions, reward programs, and other incentives for their regular players.
Of course, there are several terms and conditions attached to bonuses offered by online casinos. Still, most new players are attracted by welcome bonuses that often double the very first deposit they make.
#3 – Aggressively expanding into emerging markets
Today, the online gambling industry has matured and become stabilized in developed economies.
However, several new emerging markets have popped up in the last few years. For example, India is considered the next most lucrative online gambling market due to its young demographics and developed technological infrastructure.
International casinos like Royal Panda have already entered the market, opening their services for Indian players. Casino Sites India lists more than 30 online casinos that Indians can legally play on today.
Constantly innovating and growing.
The online gambling industry has continuously been innovating and growing since the first online casino site was established. Over the years, the graphics have gotten better, the games have become more complex and entertaining, and new formats like live casino games were introduced.
It is only natural to assume that the online gambling industry would keep getting better as technology advances. Currently, a lot of exciting work is being done with VR and AR to create the next fantastic online casino experience.
The online gambling market is definitely a major space to watch out for when it comes to learning more about innovation, marketing, and growth.