With the business marketplace being as competitive as ever, all organizations are looking for alternatives that will help them stand apart from the crowd and attract more audiences. One option that many businesses are shifting their focus towards is listing themselves in business directories. Not only does it boost their online presence, but also helps them gain new partners, clients, and investors. Let’s see 5 reasons why you must list your company in an Indian business listing.
Because of the ever-evolving digital world, customers no longer go through the trouble of scanning printed books and papers for information about a company. They simply log on to the internet and look for business information in business directories. In fact, a study showed eight out of ten people when looking for services refer to Indian business listings.
These people in fact are viable potential customers which makes it all the more necessary for businesses to list their companies. If you have still registered, you are most possibly missing out on exploring and connecting with a large audience in your geography.
Here are five main reasons you must list your company in Indian business directories:
Increase Your Discoverability
As mentioned before, possibly the biggest advantage of having your business registered in an Indian business listing is that it gives potential buyers an opportunity to discover and pursue your organization. Additionally, an Indian business listing like D&B iAccess is considered to be a reliable source of information by customers as well as clients and investors.
Increase Brand Awareness
This is a no-brainer. When a customer performs a search in an online business directory, a list of related and relevant results is displayed with details like logo, name and contact details. to help them make an informed decision. Even if the prospect does not click on your link, they at least come across your business name and logo enhancing brand recall.
Improves Your SEO
Listing your business with valuable information and appropriate keywords can amp up the chances of your company ranking on Google’s search results. Also, business listings typically provide backlinks to your site which is another key aspect in improving a website’s SEO. They are excellent platforms to supplement your already existing website content while giving it extra validation to gain trust from search engines.
Better Local Visibility
It is a known fact that online business listings improve your visibility and build brand awareness. Also, with some of the directories allowing customers the option to sort businesses by location, it has helped boost local visibility.
Increase the Chances of Gaining New Customers, Partners and Investors
Since Indian business listings improve your online visibility and brand awareness, it opens up doors for new partnerships, customers and even viable investors. Even if businesses do not search for your services on these directories, they sure would refer to it to check your credibility and stability.
Using the power of Indian business listings, your business can reach new heights. Now, when it comes to business directories, there are quite a few available in India. However, choosing the right one for your business is extremely crucial for its success.
Opting for reputable companies like Dun and Bradstreet is a great option. It is one of the most comprehensive Indian company databases that allows you to monitor the health of the businesses continually. They also provide thorough risk analysis, determine creditworthiness, and assess the sustainability of partners or investors to help you make an informed decision.
So, what are you waiting for? List your company in an Indian business listing right away!