How to Buy a Rolex—3 Useful Tips for Buying a Luxury Watch


The moment anyone mentions  a luxury watch brand, everyone’s mind probably goes straight to Rolex. And for good reason, as well. Over the decades, the Rolex watchmaking craft has become synonymous with quality and durability. If you’re looking for a watch you can rely on and a watch that will serve you for years on end, then you can never go wrong with a Rolex. Naturally, there are other well-known Swiss brands in the market as well, but somehow, Rolex has risen to the top and maintained its reputation as one of the best investments you can make when it comes to luxury watches.

The now famous watch brand was founded way back in 1905 and it currently produces more than a million timepieces per year. The brand not only makes watches for its loyal customers, but it also invests a lot of time into nurturing sponsorships and producing quality timepieces for athletes, actors and others who show support for their brand. Over the years, Rolex has expanded its model range and they’ve continually worked on producing new collections and different models with unique features. 

There are different reasons that prompt people to buy a Rolex. Some buy the Rolex as a status symbol and the watch serves to solidify their image, especially in the business world. On the other hand, some are well-aware of the brand’s durability and quality and they know that a watch such as a Rolex is a wise investment that always pays off. If you’re looking to enter the new year with a quality timepiece on your hand, then Rolex is the way to go. And we’re here to provide you with 3 useful bits of information that’ll make the purchase easier.

Set a budget

The first tip we want to share with you is that you set a budget before you start looking for the perfect watch. You’re probably thinking that there’s no need to discuss the budget until you’ve found the model you’re looking for, but quite the contrary, you don’t want to fall in love with a watch that is out of your budget range. That’s why we strongly suggest that you decide on how much money you can spend and start your buying journey with that figure in mind.

Naturally, a true Rolex connoisseur is well-aware of the fact that a brand such as Rolex comes with a high price tag, so your expectations need to be realistic. If you’re not sure what a realistic budget is, feel free to do some research online and check out the prices. Don’t use one website as the source of all your information, but compare prices across several websites and then decide on a suitable budget.

Choose a dealer

After you’ve written down the magical figure, it’s time for the next step—finding the best dealer who’ll be able to guide you through the entire process. Choosing a dealer should take some time and you should avoid making any hasty decisions. The first thing you should do is ask around and see whether any of your friends have had experience with buying luxury watches in the area. If yes, then they’ll be able to recommend a nearby jewelry store or a certified Rolex dealer. However, if no one from your circle of friends has ever bought a Rolex watch, then you can always turn to the Internet and Google or Yelp reviews.

If you take a look at the dealers in your area and you’re not sure where to head to first, these online reviews and testimonials are a good way to separate the good from the bad. The more reviews, the better. And, don’t expect all the reviews to be positive—some people are always going to be unsatisfied and that’s completely normal. In fact, if a store has only 5-star reviews, it can often be a red flag. So, try to read through the reviews and find a Rolex dealer that’s both a professional in the industry and trustworthy.

Find the right model

Finally, after the budget is covered and the dealer chosen, you can now focus on finding a model that fits your appearance and style. Rolex has a wide range of different models, including the Submariner, Datejust, Explorer, etc. and each of these models has its own set of special features. Therefore, before you start choosing a model ask yourself:

  • Why am I buying the Rolex?
  • Which special features am I interested in?
  • What type of watch will go best with my overall style?

Once you’ve answered the questions, you’ll be able to narrow down your research and focus on the right models that answer your needs.

The final word

Buying a Rolex shouldn/t be a spontaneous purchase, so try to take some time to make the best decisions regarding your dream timepiece. Make sure to pick a reliable dealer and communicate your budget with them before you start browsing the different models. If you stick to our tips, you’ll be sure to walk out of the store with a big smile on your face and a luxurious watch on your wrist.

See also  Best Tudor Watch

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