Engagement rate

3 Ways to Improve Your TikTok Engagement Rate


With 1 billion active monthly users, TikTok has become one of the most popular platforms. That means if you want to build an online following, TikTok is likely the place to do it.

Of course, it’s not just about getting views on your videos — it’s about the engagement rate.

The engagement rate formula is calculated by the sum of likes, comments, and activity on your videos, divided by the number of views. What is a good engagement rate, you might ask? Anywhere between 3% and 9%.

So how exactly do you hit the magic number? By following these key tips, and watching your TikTok platform grow.


It’s important to be consistent when posting on TikTok. The TikTok engagement rate isn’t likely to be good if you only post every other month and forget about your platform the rest of the time.

People will be more likely to interact with your videos if they see you posting a lot and truly putting an effort in. They’re more likely to comment and hit ‘like’ if they’ve seen your videos a lot, rather than if this is a one-off.

You don’t need to stick to a strict schedule, but make sure you’re not discouraged if one video doesn’t receive a lot of views. Keep posting until you get there.

Purchase Help

If you’re really struggling for that growth, you can buy TikTok likes.

How does this help?

Buying TikTok likes will mean that your account looks successful without you having to struggle through the initial grind. People are more likely to interact with an account that already has credibility.

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It’s important not to go too far with this though, as millions of likes on an initial post of a brand new TikTok will look unrealistic. Use sparingly, but it can work well when done right.

Pay Attention to Challenges and Trends

TikTok challenges have become popular on the platform, with certain dances, pranks, and other forms of short video becoming popular.

These trends will often have people seeking them out if they like the idea so by participating in them, you’re likely to have people stumble across your videos more.

Not every challenge or trend will suit the brand you’re trying to build, but it’s essential to stay up to date so you can pick out the ones that do. By always being in the know, you’ll be able to hop on the trends that do suit you and use them to build a loyal audience and therefore, a higher engagement rate.

Watch Your Engagement Rate Soar

If you can stay consistent, jump on those challenges or trends, and use purchases to incrementally increase your credibility, you should be able to build a higher engagement rate in no time.

Remember to interact with your followers as much as possible to encourage them to do the same with you!

For more helpful information and technology tips, check out the rest of our site.

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