Instagram always fascinated me. It’s launch as a graphic-only platform and its evolution over-time has been revolutionary. However, it can be a little tricky to achieve success on Instagram considering its complex algorithm.
With a daily active user base of over 500 million, there’s no way you can undermine the capability of Instagram, and how powerfully it can be used to present your brand to the world. But are you doing justice to it? Let’s find out.
These are the 5 ways that are extensively implemented by successful Instagram account and you must too (if you haven’t already!):
- Know your why (in detail!)
Ofcourse, you want to be on Instagram to represent your brand to the world, but why do you want to do that? The answer is not to earn money, but why you started the business in the first place.
Everyone starts a business to earn profit but that’s not it. There’s more: What do you want to offer to the world? How is your product different from the ones that are already ruling the market? What is the problem of your target market that you wish to solve?
Find out your why and that is when you will be able to turn it into your followers. Once you reckon the answer, you will be able to explain it to your followers and later to your clients. All your posts must be in tandem with your answer, communicating the heart of your brand.
- Establish a convincing voice
When you kick-start your journey on an entirely new platform, your voice must refine its tone and learn the language that is most prevalent there.
The pictures you post, videos you share, or the text you write must be a byproduct of the same. Yes, if you thought Instagram is all about pictures, think again. This perception will restrict your growth in the long-run.
Finding your voice is certainly not going to be easy. It will take time. In the process, don’t ever try and copy someone else. It doesn’t work that way. You need to be opinionated, unique, and different from what others are offering. Give your audience a reason to follow you, a reason that is yet to hit the market. There are many such tips to help you promote yourself on Instagram, read here.
- Use your hashtags wisely
500 irrelevant hashtags will not generate as much traffic as 5 relevant hashtags will. The idea is not to use them in bulk, but to use them wisely.
So, by now, you have discovered your why and your voice. The next step is to establish a following and the way to do that is to reckon an influential set of hashtags.
This is majorly because all your prospects might not follow you. However, if your industrial space interests your target audience, they are most likely to follow the hashtags you have used. This will push your post on their feed and ultimately compel them to visit your profile.
But, how to find the best industry-specific hashtags for your posts? Here’s how you can start: Look at what similar accounts hashtags or dig into your competitor’s Instagram strategy. This will give you an idea about what works, then add your own creativity and let it flow!
- Buying Instagram views
In the beginning, Instagram provides you with a blank canvas. To start afresh, will cost you a lot of time since people are less likely to trust beginners. So, to dodge the negative impacts of being a fresher, you can buy Instagram views or even followers, initially.
Once you establish a good standing, your posts will naturally get thousands of views and in-turn boost your following.
- Interact and be communicative
If you want to build a brand, there’s no way you can do that without real-time interaction. When people hit that follow button, they expect something from you – education or entertainment. If you fail to give them either, they can hit the unfollow button just like they pressed the follow button, initially.
It might not always be possible, but try to be as communicative and interactive with your audience. Don’t shy away. Comment, like, or even message.
You can also leverage from the other features of Instagram like stories or live. Your only goal must be to keep your audience engaged and satisfied. Do whatever it takes to fulfill this purpose.
Remember, Instagram is a process. You can’t expect a miracle of thousands of followers overnight. Follow these tips and keep innovating. You are on your way to success!