The days of psychics being able to advertise their wares on cable television and get instant customers are long behind us. While you may catch the odd commercial on late-night TV with an actress in a bandana holding a crystal ball, this is no longer a legitimate venue for gaining customers who actually want your psychic services.
You need to go online.
It’s easy to make mistakes with online marketing though, especially if you’re new to it.
If you need to market your psychic business, don’t worry, we can help you avoid some of the most common issues you could run into.
Read on to learn more.
1. Marketing to Everyone
As a psychic, you have a pretty niche market. That’s not a problem on the internet; there are billions of users.
If you make your scope too broad, you’re going to end up confusing and scaring away the people that actually want to see your content.
You’re looking for the right traffic. People may be looking at your blog, but are you converting them? You’re in a field that draws a lot of curiosity. This is great, but make sure that you’re reaching your intended customer base as well.
2. Not Marketing Your Site
So you’ve made a website, you’ve decorated it and listed your services and contact information. You’re done, right? Customers are going to come rolling in?
Wrong! One of the top mistakes with online marketing is forgoing it completely.
You need to market this site. One of the most popular ways to do this is through social media. Plugging your content organically into your social media accounts (properly utilizing hashtags, of course) is a great way to drive traffic and gain followers who are interested in your content and services!
People looking in the #psychic or #astrology hashtags might already be in your niche!
3. Relying on Paid Ads
Paid ads can be great. You can skip right to the head of the line, especially if you’re in a tight niche.
That said, some statistics say up to 94% of users skip the paid ads and aim for the organic results. This means that you need to focus on your SEO as well.
Is it harder? Yes. Is it worth it? Also yes.
4. Not Providing Value
In the digital world, many customers have a lot of free services at their disposal. You want to make money. You’ll be doing that through your website provided you’re running ads and have products for sale alongside your services.
Give your customers something valuable to attract them. You need to get them in the door. A free psychic reading is a popular choice for this. Don’t give everything away, but give your potential customers enough to make them want more.
5. Expecting Too Much
Rome wasn’t built in a day. A beautiful site with a good plan and good social media sites won’t have constant traffic overnight. You’re going to have to be patient and consistent to allow the customers to build over time.
Don’t get discouraged. If you keep working at it and don’t give up on your strategy, you will get there.
Have You Made Any of These Mistakes With Online Marketing?
Starting a website is hard! Consistent marketing and quality work will drive results. Have faith in your efforts and know that as long as you’re reaching out to them and avoiding simple mistakes, the right customers will find you. It’s in the cards.
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