In a booming digital world, it’s hard to have a successful business without an online presence. The word-of-mouth way died once we learned the value of the internet.
Among social platforms, big data strategies, and content creation, there’s no reason to lack business today. Digital marketing’s become a non-negotiable, and thank goodness. It’s helped millions find success.
If you have a business, these top digital marketing trends are your new best friends.
Digital Marketing Trends
The e-commerce industry alone’s expected to reach $7.9 billion in the next few years. That said, digital marketing trends aren’t limited to those with online stores.
Digital Marketing Benefits
Digital marketing serves different functions. No matter your business, it can:
- Drive traffic to your website
- Impact sales
- Boost online presence
- Increase customer engagement
- Build a following
- Establish a platform
Despite the benefits of digital marketing, it’s smart to invest your time and energy into the latest marketing trends. It’s the best way to remain competitive.
Here are the top three 2020 digital marketing trends.
1. Diversified Content
It’s good and bad news that the average person has an eight-second attention span. The bad news is that it reflects technology’s influence. The good news is it prompts creative and diverse material.
Diversified content means offering:
- Blog posts
- Vlog posts (yes, those are different from blogs and videos)
- Quizzes and polls
The key’s to keep switching it up. Multimedia marketing and multichannel marketing are sure ways to increase your presence. Needless to say, make sure your content remains top-quality!
2. Social Media
Depending on your brand, business, and digital marketing focus, you’ll know which social media platforms to build.
Having a business without social media can feel bare. Worse, it’s a lost opportunity. Since each social media platform has its own function, consider the following:
- Facebook for online businesses and paid advertising
- Twitter for news, updates, and customer engagement
- Instagram for creative pictures, videos, and links
You’re not limited to any one platform and interconnecting them guides consumers. Make sure to do your research around which media resonates with your company. Food delivery digital marketing services will look different than strategies for an influencer.
3. Direct Messaging
One of the latest trends in digital marketing involves direct messaging, or chatbots. Having chat pop-ups on your website allows for immediate, no-hassle customer service.
Consider how messenger services can take the stress of you and your staff when it comes to basic questions. Simplify your to-do list with online chats.
Digital Marketing Trends 2020
If you’re seeking a successful business, more traffic, and a strong online presence, keep up with the latest digital marketing trends. Consider it the new business-owning protocol.
Not knowing today’s marketing trends makes you behind for tomorrow. As a business owner, adapting and flexibility won’t be new to you. You might even enjoy pushing your creative boundaries!
For more on digital marketing musts to ensure success, check out our latest blog posts!