According to the 2020 data, the average amount a marketer (or a business) spends on a PPC campaign alone is between $1 and $2 per click, or $9,000 to $10,000 every month. If you are managing a small scale business, this cost is definitely huge cut to make. However, it is also no secret that running PPC ad campaigns is a must, especially in this evolving digital marketing competition.
So, if you want to know how to optimize your ad campaign without having to spend a lot of money, worry no more because, in this article, we’ll discuss a few of the best ways to run a successful low-budget PPC ad campaign.
- Monitor campaign data
If you want to minimize the cost you allocate on your PPC campaigns, you must make sure first that your ad campaigns are data-driven, and you actually take the time to monitor each campaign’s data. You can start by setting up a conversion tracker so you can easily monitor and analyze which campaigns have better conversion and drive more leads or sales, so you won’t have to waste your limited resources in poor-performing ones.
As a result, you can reduce the total cost or conveniently allocate a higher percentage of the budget for more relevant and successful ad campaigns.
2. Initially invest in a single ad platform
If you are working on a tight budget, it is not recommended that you run your ad campaigns on multiple advertising platforms. The reason for that is not only will it cost you more, but this will also make it harder for you to gather enough data. So, to maximize your minimal budget, you might want to keep your ad campaigns focused on one platform, and only later on, add another one when you are finally getting better results. If it happens that your initial option does not work well, you can pull out of it and start again with another platform (there is quite a lot to choose from, such as Google Ads, Bing Ads, Ads-supply.com, and others).
3. Ad Scheduling
Plotting the specific yet essential time to boost your ad campaigns is also a strategic and cheaper way to run your advertisements. You could either match it with the operation hours of your business or during the hours your target audience is mostly online. This could run every day, every other day, or twice a week, depending on your budget and assessment.
4. Invest on a specific and single keyword
One of the biggest mistakes many marketers do is bidding on multiple generic keywords that make them pay more, yet spreading themselves too thin instead of investing in a specific, highly-targeted, single keyword that obviously is much less pricey and still manages to drive better conversion, especially when strategically implemented.
When working on a low budget, you must keep your ad campaign as to-the-point and straightforward as possible. Thus, it is highly recommended to use a single and specific keyword with a medium amount of traffic and low competition, especially if you are using Google Ads, which is a great but quite expensive platform. The more specific you are, the lower the cost and the better the results.